Its signature robin blue pill box already synonymous with romance, Tiffany & Co. has now launched a new
website and iPhone® app as a guide for brave hearts who dare to venture into the uncharted territory of love.

“Tiffany
has long been a major presence at engagements and weddings, and now we’ve built
that presence online with love stories and a whole world of romantic
possibilities,” said Caroline Naggiar, chief marketing officer of Tiffany &
Co.

The
website and app are designed as the go-to resource for romantics everywhere, with tales of
real-life couples who recall—via film and photographs—romantic trips taken
and the thrill of the journey. Visitors will also find a compendium of tips for
love-struck couples gleaned from Tiffany’s 175 years as an expert on the
subject. In addition, the website explores the fabulous, fabled world of New York, the ultimate city for falling in love.

WhatMakesLoveTrue.com will be updated regularly with new
content from Tiffany, and visitors can add their own chapters to this virtual book of love.

Tiffany & Co.