Chelsea Handler signing the (BELVEDERE)RED special edition bottle

In another
move that’s burnished the premium vodka house’s glamorous reputation, Belvedere
announced its partnership with (RED)™ with a high-octane party in Los Angeles, attended by Hollywood glitterati and stalwarts from the
entertainment industry. The night also doubled as the global launch event of a special
edition bottle to raise proceeds for the Global Fund™, the world’s leading
financer of programs to fight HIV/AIDS in Africa.

The party featured
an exclusive performance by R&B superstar Usher, which integrated the (BELVEDERE)^RED Sphere, a specially-commissioned art
installation by acclaimed artist Carsten Höller. Commenting on his participation in the project,
Usher said: “I am excited to partner with Belvedere Vodka and Product (RED)™ for
the launch of (BELVEDERE) Red Special Edition bottle to raise proceeds for the
Global Fund™. 50% of the profit from sales of (BELVEDERE) Red will go direct to
the Global Fund to Fight Aids, Tuberculosis and Malaria, now that’s something
to raise your voice about!”

Celebrity guests who
joined performer Usher at the event, included Chelsea Handler, Jamie Foxx, Joe Jonas, Jenny
McCarthy, Ryan Phillipe, Paris & Nicky Hilton, Jermaine Dupri, Jordin
Sparks, Adam Lambert, Cheryl Burke, Mark Ronson, Adrienne Baillon, David
Guetta, Estelle, Fatman Scoop, Mya, Betty Wright, Big Boi, Boi-1da, DJ Mia
Moretti and Anthony Hamilton.

The (BELVEDERE)^RED Special Edition will be
available in Hong Kong from September.  

Usher performing at Avalon

Comedians Chelsea Handler and Chewy

Estelle on the red carpet

(RED) Board Member John Sykes signing the (BELVEDERE)RED special edition bottle

Singer Beth Ditto on the red carpet

Charles Gibb and guest

Carsten Holler on the red carpet

Charles Gibbs and John Sykes

Belvedere

RED