Wearing luxe eyewear puts a spin on the trendy preppy chic look, and Armani’s new photo campaign aims to capture street snapshots of guys and girls who aren’t afraid to be branded four-eyed creatures. The Giorgio Armani eyewear collection is now the subject of a new travelling street initiative: Frames of Your Life. In Milan, Paris, London and Berlin, four young and cool photographers and trendsetters  scoured the streets to capture images of people who, just for a moment, become lead players for, and interpreters of, Giorgio Armani eyewear-style in front of the camera.

The result is a digital photography book presenting Giorgio Armani eyewear as seen through the lenses of these international bloggers and photogs – a showcase of the street looks they found the most stylish and representative of the Giorgio Armani aesthetic.

The Frames of Your Life adventure departs from Europe and is now touring the United States and Asia, on the streets of New York, Los Angeles, Tokyo, Hong Kong, Beijing, Shanghai and other major cities.

A selection of the best shots from all over the world will be curated and will feature in a special event – the spectacular finale to this voyage of discovery, so watch this space.

For now, you can see the coolest street shots from Milan, Paris, London and Berlin here.

Giogio Armani