In 1853, Henry
Steinway set out to build the best
piano possible. Flash-forward to the present and you’ll find that he
kept to his word: the brand today is the gold standard for the most demanding
of pianists worldwide. So the latest development in Singapore
will be music to the ears of many an audiophile: luxury experts C. Melchers
GmbH & Co. have announced the opening of Asia’s
first Steinway gallery at Palais Renaissance.

The 1,600 sq ft Gallery serves as an expansive showroom for
an extensive collection of Steinway & Sons pianos, including Steinway
owned-and-designed Boston and Essex
pianos and the Steinway & Sons Model D Concert Grand Piano. Exquisite “artcase”
and Limited Edition pianos, such as the Crown Jewel collection and the John Lennon Imagine series are also
available for viewing and hands-on playing.

“Steinway & Sons has continually stayed true to our
founder’s commitment of producing the best pianos in the world,” says Mr Thomas
Kurrer, President and Chief Executive Officer of Steinway & Sons. “The Singapore
market is an important one, and we are very glad to announce our partnership
with C. Melchers GmbH & Co. We look forward to welcoming even more people
to share the joys of a Steinway.”

Commenting on the partnership, Alexander C. Melchers, Director
of C. Melchers GmbH & Co. Singapore
said: “Singaporeans understand and
appreciate quality, longevity and, most importantly, superb craftsmanship.
It is therefore the right time in Singapore’s
cultural growth to offer this wonderful product.”

Indeed, the nurturing of an artistic and musical environment
is one which has many hopeful for the future of the region. At the press launch
for the boutique, Mr Leng Tshua, General Manager for the Steinway Gallery,
added: “There is a steady increase of children enrolling for piano classes
early in Singapore,
but the best talent will achieve full potential when playing on a Steinway, and
we look forward to see even more Singaporean Steinway Artists.”

Steinway & Sons