In a week of firsts, The Porsche Design Group has flung open the gleaming glass doors of its first Porsche Design Store in Asia at the posh Shoppes at Marina Bay Sands in Singapore. The new boutique is also the world’s first to adopt a brand-new shop concept, promising Singapore customers a novel shopping experience.

“With the store in the Marina Bay Sands shopping mall, we’re forging a new path”, said Dr. Juergen Gessler, CEO of the Porsche Design Group. “We’re not just creating the first Porsche Design Retail Store outside Europe and the USA here, it’s the world’s first store to be developed according to a completely new and totally unique concept.”

“The new shop design emphasises our philosophy of ‘Iconic Style’ and allows customers to experience it first hand. From a sales point of view, we have also reached a milestone: the new concept allows even better use of space and at the same time offers the customers plenty of space to spend time looking around.”

The new store in Singapore follows a global concept that will be rolled out to other worldwide Porsche Design Stores from January 2012. The shop design was created in cooperation between the Porsche Design Studio and architects Blocher Blocher Partners, Stuttgart, to ensure that the iconic essence of Porsche Design products is brought to the fore. Special importance was also attached to the subject of sustainability – all lighting installations use the latest generation LED technology, with the result that energy consumption has been reduced by more than 80 percent in comparison to the old concept.

Reflecting Porsche Design’s new portfolio, the new store provides an extended fashion collection for women and men, presented for the first time in Singapore. The new store concept offers a separate viewing area for watch displays, and a lounge area invites customers to unwind and relax.

Porsche Design

Event images via [LifestyleAsia]