It’s a seductive, ingenious idea: if it can be done with measles and chicken pox, why not a vaccination against the wretched signs of skin ageing? Givenchy’s Vax’in for Youth Serum, a new
launch in Singapore,
promises an effect analogous to its namesake: a vaccine-like treatment that Givenchy
says will boost your cellular repair processes, leaving your skin more
luminous, even-toned and elastic.

Here’s how it works: the Vax’in for Youth Serum, the result
of Givenchy’s collaboration with high-profile biogerontologist Professor Suresh
Rattan, promises to induce hormesis, a regenerative process, in your skin with
daily use. Targeted at women aged 25 and above, the new beauty product
subscribes to the increasingly popular notion of prevention over cure—start an
anti-aging regimen young, and you’ll stop lines from even forming on your
countenance in the first place.

Much care has also been given to the design of the product.
The elegant packaging of the elixir will make for a luxurious ritual: a sleek
glass pipette with a metallic shell, with which you use to dispense your dose
of feather-light, youth-enhancing emulsion.

Beauty junkies, take note: Givenchy’s Vax’in for Youth Serum
will be available in Singapore from July 8. 

Givenchy