Over the years jewelry styles have evolved to fit almost every taste and budget. The past year has been no different though the recession has made its presence felt in the industry. The majority of the pieces therefore focus on simplicity and stark clean lines reflecting the tightening of the metaphorical belt.http://ragrani.ru

Gold of course never lost its popularity, and shoppers continue to purchase gold pendants, chains, rings and more. One major reason for this trend is of course the solid investment potential gold offers unlike metals like silver and platinum or stones such as diamonds, sapphires, rubies etc.

Simple gold pendants (In Danish guld vedhæng) are especially popular because of their highly flexible quality. A small yet attractive gold pendant can add a touch of elegance to the simplest of dresses. Minimalistic gold pieces also offer the perfect accents to feminine corporate attire.

Despite the popularity of gold women (especially the younger ones) are experimenting with a variety of materials and styles. Eco friendly jewelry made of materials such as hemp, bamboo, shell etc are popular with college students and silver jewelry too find many takers. Many of these are adorned with semiprecious stones, like the popular amethyst silver rings (In Danish ametyst sølv ring).

Such rings are also popular with the increasing number of people who follow alternate religious traditions such as paganism or Wicca. Crystal healing for example has entered the mainstream and you can see many people wearing amethyst silver rings as a meditation or self-healing aid.

Antique or retro styles continue to hold sway and it is not uncommon to see young women experimenting with flapper style long chains (worn in multiple loops hanging at different lengths) or disco jewelry.

Design is one of the most important aspects that should be considered while buying any form of jewelry, if its pendant then the latest in fashion should be followed.

Finally, whatever your individual style is, it’s nevertheless a good idea to own a couple of classic pieces that will never go out of style: a simple pair of gold hoop earrings, an elegant pearl necklace, a timeless diamond solitaire…you can be sure of their appeal even half a century later.