Carat size, colour, clarity, quality of cut, and the difference between a round brilliant cut and fancy cut (all other shapes) are all factors in determining the price of a diamond.

But there are many other diamond buying facts to consider, when thinking about pricing:

• How many times has the diamond been marked up or how many hands has it passed through?
  At DiamondsWest, we deal directly with our suppliers. There are no “middle man” fees to pass on to our customers.
• Was the diamond bought in a large shipment or was it bought individually?
  Purchasing diamonds on an individual basis incurs several costs that could otherwise be dispersed between several diamonds. At DiamondsWest, we buy in bulk to minimize the impact of our purchasing costs on our customers.
• Was the diamond paid for before it was shipped, or was it paid for on an extended payment plan?
  At DiamondsWest, we pay for our diamonds up front. There are no financing charges added into our prices.
• How large is the company’s overhead?
  Cost of leases, staff, security, insurance, utilities, etc. are all relative to the size and location of an establishment. At DiamondsWest, we understand that you value a good purchase more than all the “fluff”, so we’ve minimized our overhead and passed the savings on to you. At the same time, we’re able to invest more in giving quality, personal service to our customers.

There are many factors that determine the end price that the customer will pay for a diamond. At DiamondsWest, we do absolutely everything we can to keep our prices low. We shop the world for the best diamond prices and pass these savings on to you.

By pricing our diamonds to sell quickly, we move more volume so we can in turn buy in volume which makes the buying experience a win/win situation for all.

To find out more about diamond cost please visit http://www.diamondswest.com