What: Brit accessory store, Accessorize teams up with top jewelry designer Matthew Williamson for a charm bracelet to be sold to raise funds for women centered charities.

What Accesorize says: Comprising of ten golden charms – including the letters T M W, a nod to Too Many Women and Williamson’s initials – the bracelet features interlocking golden hoops woven with three flashes of coloured thread. Adopting Williamson’s signature vibrancy and colorful style; the neon pink, yellow and blue threads work perfectly with this season’s color pop trends. And with Williamson’s early career beginning as a designer at Accessorize, the collaboration makes for a perfect partnership.

The collaboration will raise much needed funds for breast cancer research, awareness and support both at home and away.  50% of profits made from the Matthew Williamson bracelet will go to Too Many Women and the other 50% will go to Monsoon Accessorize Trust which helps over 10,000 women and children in Asia through healthcare, education and livelihood projects.

What we say: If you’re planning to buy jewelry, why not choose one that will not just make you look beautiful AND help a worthwhile cause. This bracelet by Matthew Williamson perfectly combines beauty and charity. According to Accessorize, Matthew has designed this friendship bracelet to raise awareness of issues that affect the lives of many people, particularly women, each year. So if you’re interested in helping, check out the Accessorize website next week or visit their stores in July.