Brief Introduction of the Brand

Chanel is a prominent Parisian fashion house specializing in luxury goods (haute-couture, ready-to-wear, handbags, perfumery, and cosmetics among others).

Chanel Checked Handbag

In 1909, Gabrielle Chanel opened a small shop on the ground floor of the Balsan’s apartment in Paris – the simple beginnings of what would later become one of the greatest fashion empires in the world. With Arthur Capel (a member of the Balsan men’s group and the only one who worked for a living), Coco struck a relationship with. He saw a great potential businesswoman in Coco and helped her acquire her legendary location at 31 Rue de Cambon in Paris by 1910. Thus founding Chanel Modes.

The brand is now headed by German-born designer Karl Lagerfeld, who also designs for the House of Fendi, as well as his namesake label. Lagerfeld has defined the style and fashion of Chanel as being the five essentials: audacious, perfectionist, unique, passionate, and visionary.

Today Chanel operates boutiques around the world in upscale shopping districts, and hosts its recognized fashion shows among the greatest fashion capitals.

Main Features

Camellia decorated:
It no doubt that Chanel’s special favor to camellia makes it be the No.1 flower in Chanel world. For Gabrielle Chanel, camellia symbolizes something. Maybe just like her Russian lover’s saying: the camellia is the integrant accessory when royalty members appear in a party. Camellia can always give people limitless dreaming space because of the short-time Blossoming.

Signature interlocking double-C logo:
You’ll be attracted by the signature Chanel logo, an interlocking double-C, one facing forwards and the other facing backwards. For example, for Chanel handbags, we can see front embosssed CC logo, CC logo charm, even CC logo lining. It always be colored black, silver or gold. All Chanel fans show their crazy love toward the double-C.

Rhombic checked shape:
Due to the elegance of checked handbags, the rhombic checked shape is used on Chanel watches and other leather goods. By well-marked topstitching, its sophisticate appearance makes the shape be the leading of Chanel.

Chanel’s design is filled with multiform elements: nrestrained, sophisticate, fantastic or gentle, any feelings you can image.