After spending the last 10 years in retail marketing and specifically fashion, I was greatly relieved to see a fantastic new concept in Melbourne on my last visit. Stanley Lewis creates beautifully packaged gentlemen’s accessories, an idea I have never seen in men’s accessories before, so simple you wonder why one of the established labels hasn’t thought of it! A silk tie, made in Como no less, with two pairs of exquisite quality matching socks, with one pair complementing and the other matching the design of the tie.

So now, instead of seeing men in gorgeous designer ties and tacky or uninteresting socks at the bottom of their suits, the whole fashionable mans look can be completed by this simple yet innovative fashion first…..I admit to be so enamored by the idea that I went to the sales person at DJ’s to ask about the brand, to be informed that an Australian couple has literally traveled the world for the past three years to bring this fantastic idea to life – although I have no doubt that this label is world class and will take off overseas given the opportunity.

I had a good look at the website www.stanleygentlemen.com and found a much broader range of product to suit all tastes, both conservative and the fashion forward. If you can t find it at David Jones you can buy from the site.

For those in the industry, the idea of being able to shoot designer suits with this kind of accessory is a God send, particularly in a retail centre where one doesn’t shoot the entire one label from head to toe.

Stanley Lewis has also solved my gift giving dilemmas for the men in my life indefinitely. The quality of the packaging and presentation of the product is gorgeous in an orange and black box; there has been no compromise on the integrity of this product, believe me. They have aimed high and achieved a fantastic result. I thoroughly recommend you take a look at Stanley Lewis – they are a brand to watch…..