What: For Fall 2010, internationally renowned makeup guru, Jemma Kidd is launching an exclusive designer collection at Target that showcases city chic glamour at budget prices. This makeup collection called JK Jemma Kidd fuses high fashion, statement color, and catwalk glamour.

Check out the break down and beauty tips the brand gave TBF on their Fall 2010 beauty lineup:

Backstage Kit ($35)
Inspired by the edgy looks seen at Alexander Wang, Balmain and Chloe, the Backstage Kit provides all the tools needed to recreate a runway look from start to finish.
Face One includes:
– Four solid color correctors
– An eye and lip primer with added collagen
– Radiance crème
-Double ended concealer precision/blend brush
Face Two includes:
– Water Resistant Powder Bronzer
– Blushes in pink/warm powder blush and apricot/flush
– Finishing powder
– Lip blush
– Four Solid Lipglosses
Eyes includes:
– 11 matte/pearl highlight and mid eye shadows
– One wet/dry black shadow and liner
– One double ended wet/dry line and shadow brush
Jemma Kidd’s pro tip: “Take key pieces from a color wardrobe to put together any look, start with a blank canvas and dress up with color and texture for any occasion.”

Signature Kit ($26)
The ultimate kit contains four essentials, the Mannequin Skin Complexion Enhancer, I-Conic Eyes Pencil Liner in Supermodel, Ultra Plush Volumising Mascara in Stage Black and Air Kiss Shine Lipgloss in Rendezvous, all in a mini cosmetic bag.
Jemma’s pro tip: “Express a style that is classically chic by working your timeless wardrobe favourites dressed with a touch of this season’s urban glamour.”

Catwalk I-Kit ($26)
This kit includes one eye prep and priming crème, two perfect base nude wash shadows, five ultra wearable frosted and matte shadows, one wet/dry black shadow and liner, and two double ended mini eyeshadow and liner brushes for that gorgeous runway ready eyes.
Jemma’s pro tip: “Every street’s a catwalk with this season’s must-have sultry shades dressed up with classic pearl and statement accessories!”

Mannequin Skin Perfector Kit ($22)
This kit contains the answers for that flawless, model-perfect skin look. This problem-solving compact includes green color corrector for diminishing redness and neutralizing skin tone, eye and lip primer to prep skin for makeup application, radiance crème for glowing skin and apricot corrector to lighten dark pigmentation and brighten dark circles.
Jemma’s pro tip: “Layer your flattering nude and pink wardrobe basics with subtle sophisticated accessories for a look that is flawless and demure.”