Firstly it was fulfilling needs, then it went to addressing wants and now it’s about pleasing your customer to gain a strong position in their heads. Businesses spend millions of rupees in marketing and advertising just to remind customers of their presence in the market. The latest vogue these days is about promotional gifts.

The promotional gifts are far more impactful and advantageous than advertisements. This is simply because of two reasons, firstly due to bulk of ads coming on television, people have desensitized towards them and secondly in case of promotional gifts you are actually giving something to your customer for their loyalty rather then playing around with their minds as done by ads.

The basic purpose of promotional gifts is to keep a hold on the existing customer in the market and also attract to the new ones. This provides a two way help by ensuring stability through customer loyalty on one hand and by widening the customer base on the other. Apart from this it is a very good strategy to fight competition these days.

One can choose from the wide variety available, including that on the online catalog. But the key thing to remember here is that your promotional gift should closely relate to your product or service and should remind customer of your product. Custom made gifts are always a good idea in this case as they are good for brand recollection. You can brand anything with your company’s name or logo. Common items include t-shirts, caps, key chains, bumper stickers, pens, mugs or mouse pads.

Promotional product industry these days is growing faster than print and television media. This works because it is a more personalized way of approaching your customer. Be it traffic-building, brand awareness, public relations, new product introductions, customer referrals or marketing research, promotional gifts serve it all right. Hence it may take a little effort but it sure does enhance your business performance. For more information visit http://www.naaptol.com